Symposium Information

Uncork Your Sales Potential to Increase Profits

Thursday, May 16, 2024
Hyatt Regency Sonoma Wine Country, Santa Rosa, CA

Add to Calendar 05/16/2024 08:45 AM 05/16/2024 4:30 PM America/Los_Angeles Wine Sales Symposium The Wine Sales Symposium is an in-person event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and profits. The program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The symposium will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more. Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401 Wine Industry Network info@winesalessymposium.com https://facebook.com/events/363393546666815 true 05/16/2024 1440 Wine Sales Symposium

Symposium Topics & Schedule

Ballroom Foyer

7:30am - 8:45am
Registration / Check-In / Breakfast
Sponsored by: vinSuite

Alexander Ballroom

8:45am - 9:00am
Welcome / Introduction + Opening Remarks

Alexander Ballroom

9:00am - 9:45am
Keynote

Break: 9:45am - 10:00am

10:00am - 10:45am
Succeeding and Growing in the Wholesale Channel

10:00am - 10:45am
Boosting Brands, Traffic, and Sales with Digital Winery Marketing

10:00am - 10:45am
Texts to Transactions: Proven SMS Strategies to Generate Revenue
Session Host: RedChirp

Break: 10:45am - 11:00am

11:00am - 11:45am
Best Practices of Customer Communications: Growing Sales and Relationships

11:00am - 11:45am
Data-Driven Insights: Sales Trends and Predictions

11:00am - 11:45am
Strategies for Increasing Delivery on the First Attempt
Session Host: Wineshipping

Lunch (Outdoors): 11:45pm - 1:00pm

1:00pm - 1:45pm
Data in the C-Suite: Leading from the Top

1:00pm - 1:45pm
Mastering Wine Club Retention: Strategies for Sustainable Growth
Session Sponsor: HubBox

1:00pm - 1:45pm
Tackling Demographic Shifts: Attracting & Retaining New Audiences
Session Host: Corksy

Break: 1:45pm - 2:00pm

2:00pm - 2:45pm
Understanding High-End Wine Consumers: An Overview of Motivations and Behavior

2:00pm - 2:45pm
It's Murder on the Dancefloor: How to Gain Your Competitive Edge with Human-Centric Marketing
Session Sponsor: 5forests

2:00pm - 2:45pm
Navigating Wholesale Distributon – Keys for Success When Launching New States and Managing Wholesalers
Session Host: The Digest of Wine & Spirits Law

Break: 2:45pm - 3:00pm

Alexander Ballroom

3:00pm - 3:30pm
2024 Wine Marketing Award Presentations + Closing Remarks

Ballroom Foyer

3:30pm - 4:30pm
Networking Social
Sponsored By: Comerica Bank

Continuing the Conversation from 2023 - Curious about Last Year's Topics?

View Last Year's Program

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Venue Location & Directions

Hyatt Regency Sonoma Wine Country
170 Railroad Street
Santa Rosa, CA 95401

Google Maps Directions

Parking

All-Day, Self-Parking is $5.00 per vehicle (special rate).

PARKING IS LIMITED – ARRIVE EARLY to ensure you get a parking space within the Hyatt Regency's parking areas to take advantage of the discounted rate.

KEEP YOUR TICKET WITH YOU - If you are parking within the Hyatt’s parking lot, you are entitled to a discounted parking rate of $5.00 per vehicle. Anytime before the event ends: Swing by the Conference’s check-in desk to pick up your $5.00 Parking Sticker. Apply this sticker to the parking ticket you received when you arrived, and you will only pay $5.00 per vehicle. YOU MUST PAY BEFORE you leave using the Kiosk near the front desk in the Hyatt’s main lobby. (cash or credit cards are accepted).

Overflow parking is available off-site. Additional parking lots within Santa Rosa can be found here: https://srcity.org/238/Parking-Lots

Parking Map

Hotel Room Block

The Hyatt Regency Sonoma Wine Country is a AAA Four Diamond hotel with 253 rooms, including six suites, offering traditional comforts with vibrant experiences. Their rooms evoke the golden splendor of wine country with earthy tones and natural textures. All rooms feature Hyatt Grand Beds™, and many look upon their gardens and courtyards.

Event Rates Starting at: $165 /night
(includes 20% Discount w/ waived $35 destination fee)

170 Railroad Street
Santa Rosa, CA 95401
(707) 284-1234

Book A Room / Check Availability

LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Sales Symposium. These companies are not affiliated with the Wine Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Airports / Transportation

"Charles M. Schulz" Sonoma County Airport (STS)

2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
sonomacountyairport.org

San Francisco International Airport (SFO)

San Francisco, CA 94128
800-435-9736
flysfo.com

Oakland International Airport (OAK)

1 Airport Drive
Oakland, CA 94621
510-563-3300
oaklandairport.com

Airport Express Inc.

Santa Rosa, CA 95403
airportexpressinc.com

Social Media - URLs

The Wine Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.