The Wine Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits.
This year’s program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.
“As consumer purchasing trends evolve, our industry needs to examine the things we must change if we hope to continue to be successful in driving engagement, loyalty and ultimately profits from the relationships we enjoy with our customers,” says George Christie, President of Wine Industry Network.
“By bringing together top industry experts to share their insights and predictions, we hope to equip wineries with the tools and strategies they need to not only grow their sales and profits, but also to thrive in a rapidly evolving market,” adds Christie.