Symposium Information

Uncork Your Sales Potential to Increase Profits

Thursday, May 16, 2024
Hyatt Regency Sonoma Wine Country, Santa Rosa, CA

Add to Calendar 05/16/2024 08:45 AM 05/16/2024 4:30 PM America/Los_Angeles Wine Sales Symposium The Wine Sales Symposium is an in-person event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and profits. The program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The symposium will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more. Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401 Wine Industry Network true 05/16/2024 1440 Wine Sales Symposium

What is the Wine Sales Symposium?

The Wine Sales Symposium is an in-person event focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and profits. This year’s program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape.

This year's event will host eleven engaging sessions, among which are two data-focused presentations that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth. The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more.

Symposium Topics & Schedule

Alexander Ballroom


Break: 9:45am - 10:00am

Break: 10:45am - 11:00am

Lunch (Outdoors): 11:45pm - 1:00pm

Break: 1:45pm - 2:00pm

Break: 2:45pm - 3:00pm

Continuing the Conversation from 2023 - Curious about Last Year's Topics?

Venue Location & Directions

Hyatt Regency Sonoma Wine Country
170 Railroad Street
Santa Rosa, CA 95401

Google Maps Directions


All-Day, Self-Parking is $5.00 per vehicle (special rate).

PARKING IS LIMITED – ARRIVE EARLY to ensure you get a parking space within the Hyatt Regency's parking areas to take advantage of the discounted rate.

KEEP YOUR TICKET WITH YOU - If you are parking within the Hyatt’s parking lot, you are entitled to a discounted parking rate of $5.00 per vehicle. Anytime before the event ends: Swing by the Conference’s check-in desk to pick up your $5.00 Parking Sticker. Apply this sticker to the parking ticket you received when you arrived, and you will only pay $5.00 per vehicle. YOU MUST PAY BEFORE you leave using the Kiosk near the front desk in the Hyatt’s main lobby. (cash or credit cards are accepted).

Overflow parking is available off-site. Additional parking lots within Santa Rosa can be found here:

Parking Map

Hotel Room Block

The Hyatt Regency Sonoma Wine Country is a AAA Four Diamond hotel with 253 rooms, including six suites, offering traditional comforts with vibrant experiences. Their rooms evoke the golden splendor of wine country with earthy tones and natural textures. All rooms feature Hyatt Grand Beds™, and many look upon their gardens and courtyards.

Event Rates Starting at: $165 /night
(includes 20% Discount w/ waived $35 destination fee)

170 Railroad Street
Santa Rosa, CA 95401
(707) 284-1234

Book A Room / Check Availability
LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Sales Symposium. These companies are not affiliated with the Wine Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Airports / Transportation

"Charles M. Schulz" Sonoma County Airport (STS)

2200 Airport Blvd., Santa Rosa, CA 95403

San Francisco International Airport (SFO)

San Francisco, CA 94128

Oakland International Airport (OAK)

1 Airport Drive
Oakland, CA 94621

Airport Express Inc.

Santa Rosa, CA 95403

Social Media - URLs

The Wine Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.

2024 Exhibiting Companies

AD-Vantage Marketing

Santa Rosa, CA  95401

printing, mailing, dtc, wine clubs


Vancouver, BC  V6A4H6

ecommerce, wine club, pos, crm, reservations


Irvine, CA  92617

d2c platform, marketing, software, d2c sales, marketplace


Calistoga, CA  94515

all-in-one dtc software platform, exceptional client support, pos, crm, wine club membership


Atlanta, GE  30306

data analytics, marketing, consulting, dtc sales, whole sales

GRDN Media

Rocklin, CA  95765

videography, media production, storytelling, photography, social media content


Sonoma, CA  95476

custom maps, marketing, app, winery map, vineyard map


Decatur, GA  30030

local pickup, retail software, delivery solutions, ecommerce, UPS partner

Les Aromes Drinkware

Martinville, NJ  08836

optimize experience, drinkware, enhance aroma


Scottsdale, AZ  85254

sm marketing, text marketing, text messaging, texting, sms


San Luis Obispo, CA  93401

winemaking software, wine chemistry analysis, blend modeling, predictive market analysis, consumer sentiment data

The Digest of Wine & Spirits Law

Myrtle Point, OR  97458

compliance, compliance reference, alcohol law, dtc shipping, wholesale shipping


Napa, CA  94559

wholesale salesforce, wine club, pos, ecommerce, dtc

Vintage 99 Label

Livemore, CA  84045

wine labels, label design, label printing

VinterActive LLC

Windsor, CA  95492

text marketing, email marketing, marketing research

Wine Industry Network

Healdsburg, CA  95448

content marketing platform, marketing solutions, business resource, event sponsorships, advertising


American Canyon, CA  94503

dtc software, ecommerce, wine club, point of sales, fulfillment


Napa, CA  94558

fulfillment, technology, logistics, 3pl, shipping

2024 Symposium Sponsors

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The Wine Sales Symposium is Produced By:

Logo - Wine Industry Network