Symposium Information

Uncork Your Sales Potential to Increase Profits

Thursday, May 11, 2023
Hyatt Regency Sonoma Wine Country, Santa Rosa, CA

Add to Calendar 05/16/2024 08:30 AM 05/16/2024 4:00 PM America/Los_Angeles Wine Industry Sales Symposium The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. The program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more. Hyatt Regency Sonoma Wine Country, 170 Railroad St., Santa Rosa, CA 95401 Wine Industry Network info@winesalessymposium.com true 05/16/2024 1440 Wine Industry Sales Symposium

Symposium Topics & Schedule

Ballroom Foyer

7:30am - 10:00am (PT)
Registration / Check-In / Breakfast
Sponsored By: Comerica Bank

Alexander Ballroom

8:45am - 9:45am (PT)
Data-Driven Insights: Sales Trends and Predictions

Break: 9:45am - 10:00am (PT)

Alexander Ballroom

10:00am - 10:45am (PT)
Adapting Your PR Strategy for an Evolving Media Landscape

Dry Creek Room

10:00am - 10:45am (PT)
Keys to Growth in a Flat Wine Market; Balancing Retention and Acquisition Strategies

Break: 10:45am - 11:00am (PT)

Alexander Ballroom

11:00am - 11:45am (PT)
Strategies & Tactics for Engaging New Wine Enthusiasts

Dry Creek Room

11:00am - 11:45am (PT)
Leveraging DTC Sales Insights to Grow Sales Nationally

Lunch (Outdoors): 11:45pm - 1:00pm (PT)

Alexander Ballroom

1:00pm - 1:45pm (PT)
Growing Your DTC Sales Without the Traffic

Dry Creek Room

1:00pm - 1:45pm (PT)
The Process of Designing Next-Gen Packaging

Break: 1:45pm - 2:00pm (PT)

Alexander Ballroom

2:00pm - 3:00pm (PT)
What Artificial Intelligence Can Do for Your Wine Brand

Ballroom Foyer

3:00pm - 4:00pm (PT)
Networking Social
Wine Donated By: Saini Vineyards

Continuing the Conversation from 2022 - Curious about Last Year's Topics?

View Last Year's Program

Join the Conversation in Advance - with Sli.do!

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To ensure we meet your expectations and provide an interactive, productive conference, we’d like to find out what your specific questions are for our speakers in advance of the show. Your questions will then be shown on stage and our speakers will be answering them during the in-person event.

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Venue Location & Directions

Hyatt Regency Sonoma Wine Country
170 Railroad Street
Santa Rosa, CA 95401

Google Maps Directions

Parking

All-Day, Self-Parking is $5.00 per vehicle (special rate).

PARKING IS LIMITED – ARRIVE EARLY to ensure you get a parking space within the Hyatt Regency's parking areas to take advantage of the discounted rate.

KEEP YOUR TICKET WITH YOU - If you are parking within the Hyatt’s parking lot, you are entitled to a discounted parking rate of $5.00 per vehicle. Anytime before the event ends: Swing by the Conference’s check-in desk to pick up your $5.00 Parking Sticker. Apply this sticker to the parking ticket you received when you arrived, and you will only pay $5.00 per vehicle. YOU MUST PAY BEFORE you leave using the Kiosk near the front desk in the Hyatt’s main lobby. (cash or credit cards are accepted).

Overflow parking is available off-site. Additional parking lots within Santa Rosa can be found here: https://srcity.org/238/Parking-Lots

Parking Map

Hotel Room Block

The Hyatt Regency Sonoma Wine Country is a AAA Four Diamond hotel with 253 rooms, including six suites, offering traditional comforts with vibrant experiences. Their rooms evoke the golden splendor of wine country with earthy tones and natural textures. All rooms feature Hyatt Grand Beds™, and many look upon their gardens and courtyards.

"Good Neighbor" Rates Starting at: $165 /night
170 Railroad Street
Santa Rosa, CA 95401
(707) 284-1234

Book A Room / Check Availability

LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Industry Sales Symposium. These companies are not affiliated with the Wine Industry Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Industry Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Industry Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.

Airports / Transportation

"Charles M. Schulz" Sonoma County Airport (STS)

2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
sonomacountyairport.org
santa-rosa-airport.com

San Francisco International Airport (SFO)

San Francisco, CA 94128
800-435-9736
flysfo.com

Oakland International Airport (OAK)

1 Airport Drive
Oakland, CA 94621
510-563-3300
oaklandairport.com

Airport Express Inc.

Santa Rosa, CA 95403
airportexpressinc.com

Social Media - URLs

The Wine Industry Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.