The Wine Industry Sales Symposium is a one-day educational conference focused on new information and innovation in both the wholesale and direct-to-consumer sales channels. The event is geared toward small to medium-sized wine businesses looking for new insights into ways to increase profitability.
The FREE one-day symposium will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry.
The Wine Industry Sales Symposium 2021 agenda is focused on looking forward. Between the global pandemic, lockdowns, and fires that raged across the U.S. western coast, professionals in all sectors of the industry had to shift gears in order to navigate the uncertainty that ensued—particularly when it came to sales and marketing.
Navigating (or disrupting!) the traditional three-tier norms; utilizing the latest sales and marketing technologies; strategically enhancing consumer engagement and brand loyalty. These are just some of the areas where the industry actually advanced within the last year. We’ve invited leading experts to talk on all these topics and more.
The conference is specifically designed for winery owners, executives, and sales & marketing professionals who are interested in learning more about the challenging, but necessary, world of selling through the wholesale channel as well as direct to consumer. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability by focusing on the following:
Selling more product
Expanding into new markets
Hiring a new distributor
Improving distributor relations
Executing better incentive programs
and more ...