The Secret to Selling More Wine with Text Messaging

5/26, 2:00-2:30 PM (PT)
5/27, 1:00-1:30 PM (PT)

Presenter: Jennie Gilbert / RedChirp

Now, more than ever, customers want to text with businesses like yours. A new generation of DTC brands have been able to earn explosive sales by embracing this trend and making it easier to connect with them, and their wine, by text message. And you can too. If you're worried that buying everyone cell phones sounds expensive, and you don't want to ask your team (or yourself!) to share their personal phone numbers and be available 24/7 — we agree! RedChirp solves all these problems and makes business texting accessible to teams of 1 to 1,000. Come learn how your winery can get more inbound leads, coordinate tastings, offer a delightful curbside pickup experience, sell more wine DTC with automated outbound marketing and earn more repeat business — all through text messaging.

The Modern Solution for Compliant Direct-to-Consumer Alcohol Sales

5/26, 2:00-2:30 PM (PT)
5/27, 2:00-2:30 PM (PT)

Presenters: Jacqueline Altwerger, Application Support Specialist / iFuel & George Fitzgibbons, Senior Sales Engineer / BigCommerce

A turnkey, enterprise-ready solution combining the selling power of BigCommerce with the compliance automation of ShipCompliant. Engineered by eCommerce and beverage alcohol experts from iFuel, Alcohol2Consumer is a welcome solution for wine, spirits, beer, hard seltzer and cider companies looking for ways to rapidly adapt to an evolving landscape where direct-to-consumer (DTC) sales have become critical to outpacing competitors. The cloud-based solution was developed with the objectives of scalability and flexibility, making it an equally good fit for small independent wineries all the way up to larger, multi-brand enterprises. Sovos ShipCompliant is the leader in automated alcohol beverage compliance tools for more than 15 years. The DTC compliance solution offers real-time compliance check and tax determination to mitigate against the risk of falling out of compliance - the fines and other penalties that can result. BigCommerce (Nasdaq: BIGC) is a leading software-as-a-service (SaaS) eCommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. Together with our A2C offering, we provide merchants flexible, world-class digital storefronts with modern platform proficiencies necessary to establish and/or scale sales. Fast checkout, powerful analytics, and customization through flexible APIs and third-party integrations allow wineries to build a best-of-breed digital solution and focus on customer experience and services that are unique to their business with simplicity and ease of use.

WiFi Pro – Promote your products with a customizable WiFi Solution for your tasting room, winery, restaurant, and more.

5/25, 1:30-2:00 PM (PT)

Presenter: Nick Schaffer / Comcast Business

To stay ahead of the competition, your business is going to need more than just fast, reliable WiFi – you’ll need an advanced solution that’s smart, scalable and flexible. Learn how you can promote your business with a customized splash page and get analytics and data trends, all from a mobile app. With WiFi Pro, you can have open WiFi access for your customers, vendors and guests – along with the private WiFi you need to run your business securely and more efficiently. Please join us for a demonstration of Comcast Business WiFi Pro.

Cybersecurity with SecurityEdge: Now that you’re open, don’t let the "bad guys" take your business down.

5/26, 1:30-2:00 PM (PT)

Presenter: Nick Schaffer / Comcast Business

Today, it’s easy for employees and customers to accidentally click a link that can allow for hackers to disrupt your business. While the biggest headline-grabbing hacks involve large companies, cybercriminals don’t discriminate by size. For peace of mind and to help protect against costly malware, ransomware, and bots, businesses – large AND small - need to implement cybersecurity measures that include anti-virus programs, firewalls, and network security solutions that proactively help protect all devices connected to your network. See how Comcast Business SecurityEdge can help protect the Internet-connected devices that employees and guests use from malware, ransomware, phishing, botnets, and more.

eCellar's DTC Platform - A Single Source of Truth for Wineries

5/25, 1:00-1:30 PM (PT)
5/26, 1:00-1:30 PM (PT)

Presenter: Paul Thienes, Founder & CEO / eCellar

We understand that wineries have pivoted significantly to accommodate changing consumer demands of virtual wine tasting, eCommerce & club purchases, and safe visitation to the winery by reservation. From reservation placement to point of sale transaction in the tasting room, using a single-database platform that provides a single source of truth of customers and their interactions across all sales channels & brands is imperative. We will demonstrate how wineries working within eCELLAR's unified platform and ever-powerful workflows, keep their customers engaged and coming back for more wine purchases across all sales channels.

Harvest Hosts: A Unique and FREE Marketing Opportunity for Wineries & Vineyards

5/25, 2:00-2:30 PM (PT)
5/27, 10:00-10:30 AM (PT)

Presenter: Gracie Zaro, Host Recruiting / Harvest Hosts

Harvest Hosts offers a unique RVing experience that connects 160,000+ affluent RVers with small businesses and destinations across North AM (PT)erica. During this product demonstration, Harvest Hosts team members will be talking about the benefits of joining the 2100+ locations, including 590+ wineries, that are already apart of the host network. Signing upto be a host is easy and completely free. Surveys have found that well-established hosts saw an average of $13k of additional revenue from Harvest Hosts members in 2020 and are projecting even more in 2021; total member spending topped $25 million just last year and is projected to hit $40 million this year. Please join our product demonstration to learn more about the program, how to sign up, and tips for a successful hosting experience! Note: presentation followed by Q&A.

Lean for Winery Production

5/25, 12:30-1:00 PM (PT)

Presenter: Walt Tarpley, Vice President of Client Services / Manex

Lean production is a way to identify and help to eliminate hidden, non-essential activities and production steps. It can be used to address a diverse range of practical problems around winery processes and procedures. Lean production is used to sharpen the focus of wineries to help rethink production, reduce high operating costs and simplify day-to-day tasks. It is designed to improve a business’s bottom line, but it is not just a cost-cutting exercise; it is a new way of thinking about existing operations. What is lean production? Lean production is a system of tools and practices to reduce human effort, space, materials and expenditure. Anywhere work is being done, waste is being generated. Waste could come in the form of non-value adding activities such producing more than necessary, time in waiting, movement, re-work or double handling, unnecessary processing and misuse of materials (hard waste). Lean production focuses on minimizing these types of waste and improving productivity through improved flow and relationship to the customer. Once implemented, lean production can allow better decision-making to reduce expenditure, increase profitability and create a happier workplace.

Depletion Optimization: Using Your Own Customer Data to Drive DTC Wine Price and Inventory Decisions

5/26, 12:30-1:00 PM (PT)
5/27, 12:00-12:30 PM (PT)

Presenter: Matt Lulay and Bob Terzotis / Mather Economics

Wineries have a wealth of customer data to help them make stronger decisions on wine pricing and inventory depletion optimization but very few of them have the staff with the skill to execute the analytics. Mather Economics has developed a tool to transform customer transactional data—directly from your current fulfillment vendor—into actionable insights at the varietal level and to track results (and make adjustments) throughout the sales process. We hope you will join us for this thought provoking discussion/ demonstration to help you uncover the valuable data you have available to your winery and how easy it is to use it to make business decisions.

Understanding Digital Advertising with Location/Device Targeting

5/26, 2:00-2:30 PM (PT)
5/27, 1:30-2:00 PM (PT)

Presenter: Kylie Li, Digital Sales Director / Waterdrop Digital

The power of digital advertising is in its targeting capabilities to reach and understand your target audience and then adjust as needed to improve performance throughout the campaign. This is the core of what we do at Waterdrop Digital. We have the experience and expertise to create an advertising message that resonates with your audience. Waterdrop Digital, with a local touch and national reach, offers end to end digital marketing solutions. Are you looking to increase traffic to your website and visitation to your tasting room? We have a consistent track record of achieving these goals when working with wineries because we understand who your target audience is and where to find them. We use unique platforms such as a Mobile to Social approach to reach your target audience based on location. This unique cross platform allows us to identify potential clients based on places they visit, largely indicating their interests. Join our presentation where we will demonstrate how we have successfully created the ideal targeted audience for winery clients through look alikes and capturing mobile device IDs to reach that audience on any device and platform at anytime, anywhere.

Harvesting Clean Customer Data to Help grow Sales, from Tasting Room to POS to Loyalty

5/27, 12:30-1:00 PM (PT)

Presenter: WineryConnect Staff

Wineries market products best when they know exactly who their customers are and where they are in the “loyalty curve,” from first-time tasters to purchasers to loyal wine club members. Many systems exist to help wineries harvest and manage “clean” and accurate customer data, and use it to drive sales. But finding a customer relationship management (CRM) software system that integrates fully with each winery’s chosen Point of Sale (POS) and other systems can be a challenge. Wineries also need systems designed with controlled commerce laws in mind, to help manage everything from interventions to prevent sales to minors, to accurately paying excise taxes, to strictly following customer data privacy laws via careful use of opt-ins. Customer data should also include purchase history, allowing relationship marketing based on past preferences, and automated tracking of discount levels in a wine club or other loyalty program. Presenters from WineryConnect will discuss and demonstrate their customer data management offerings, from a “Contactless Guestbook” that helps ensure wineries don’t miss interested customers who come through their tasting rooms, to a plug-and-play loyalty club module that auto-calculates discounts, to an excise tax management option that generates required reporting data automatically from inventory and POS.