2024 AI / Website Marketing

In March 2023, Treasury Wine Estates launched WineEvent.com – a flash-sale website for all its brands. To solve for limited bandwidth on the digital team, nearly all content in the creation of the site — as well as ongoing content necessary for the delivery of new products, emails, blog articles and advertising — have been created using Generative AI platforms such as ChatGPT and Gemini. The volume of content needs increased as the concept became about turning more than just holidays and special meals into wine occasions.

To connect with more consumers, the motto became, “Whether it's a special occasion or a random Tuesday night with take-out, every day can be a Wine Event!” This innovative site and content development method has successfully achieved business goals and continues to show how AI can create added bandwidth for marketing teams, support increased creativity and drive further innovation.