2024 Packaging Design

For the 97% of wine consumed within a year of purchase, the benefits of the box format make quality wine more affordable, accessible and sustainable for the modern drinker. Really Good Boxed Wine (RGBW) is the first U.S. winery dedicated solely to producing boxed fine wine. Its packaging represents an 84% lower carbon footprint and remains fresh for 6 weeks after opening. Thanks to a 90% reduction in packaging costs, RGBW wines are available for a 50% savings over the same quality in bottles.

In October 2023, RGBW released the first of its kind, single-vineyard, organic Napa Valley Cabernet Sauvignon in a box. The company’s 2019 Cabernet Reserve Oak Knoll District offered a $400 value of wine for $120 in 3L bag-in-box (BiB).

While all of RGBW wines are vintage, varietal and premium-AVA, this release was a bold furtherance of the company’s continued mission of pushing the quality and attention of fine boxed wine in the United States. The wine was the first box to ever be reviewed by Jeb Dunnuck; it garnered press attention and sold more than 1,000 units within 90 days of release.