2024 Rebrand Marketing

Pedroncelli Winery is the original Dry Creek Valley Estate Winery, founded in 1927 by Giovanni and Giulia Pedroncelli and now a four-generation family winery and vineyards. Its wines tell the story of longevity, craftsmanship and integrity. They tell the story of vintage and vineyard, one glass at a time.

Pedroncelli Winery is in the midst of a renaissance in its vineyards, winery and brand. The winery has rolled out new packaging and a tighter portfolio focus over the past 18 months, culminating in the release of its new Single Vineyard and Single Vineyard Reserve wines. The result of this strategic repositioning and rebranding has been growth in the face of declining industry trends. Sales grew in California 87% in 2023, with strong accounts and turns growth in all channels of distribution. It’s growing double digits nationally and in DTC as well.