2024 Cause Marketing

Frank Family Vineyards established the #FrankForACause giving campaign as a philanthropic avenue to contribute to the well-being of its Napa community and beyond. The winery annually selects a different national charity to support, covering a variety of causes, from health research to hunger relief to animal welfare. These efforts have garnered nearly $500,000 to benefit the Breast Cancer Research Foundation, Feeding America, Autism Speaks, the James Beard Foundation’s Open for Good Campaign, the Humane Society of the United States, the Arbor Day Foundation and, most recently, K9s For Warriors.

This is a 360 campaign that meets consumers where they are: in store, on social media and in-person. The latest campaign in partnership with K9s For Warriors, the nation’s largest provider of trained service dogs for military veterans, has been a two-year initiative that has raised more than $55,000 for this amazing organization.