2024 Brand Marketing

Drawing inspiration from the world of music, where classic songs can be remastered to create a more dynamic and authentic listening experience while still preserving their original essence, Cliff Lede Vineyards launched its brand video, “Cabernet Remastered.” The video features Jason Lede, Cliff Lede’s second-generation vintner and Napa Valley’s “resident DJ," talking about how, by integrating nature and tradition with technology and innovation, the winery endeavors to create remastered renditions of the timeless Cabernet Sauvignon.

With this guiding principle in mind, Cliff Lede Vineyards introduced two new additions to the winery’s offerings —2021 Cliff Lede “Rhythm” Cabernet Sauvignon, Stags Leap District (SRP $125) and 2021 Cliff Lede Cabernet Sauvignon, Napa Valley (SRP $80). Together, these wines represent the fruits of many years of additional investments in the Napa Valley that the Lede family has prioritized over the last decade.

First established by Cliff Lede in 2002 with the purchase of 60 acres in the Stags Leap District, Cliff Lede Vineyards is today a leading family-owned producer of Bordeaux variety wines with more than 160 acres of estate vineyards across Stags Leap District, Calistoga and Carneros. The 25,000 square foot Howard Backen-designed winery and network of caves provide an ideal home for Cliff Lede’s wine production. Over the last two decades, the winery’s flagship estate bottling, Poetry Cabernet Sauvignon, has been awarded multiple 100-point scores across critical publications.

Today, the winery is being ushered into its third decade by President and COO Tony Baldini, and next-generation vintner and Director of Communications, Jason Lede. Winemaking is led by Director of Winemaking Christopher Tynan and Winemaker Travis Bullard. The Cliff Lede Vineyards’ tasting room offers a complete Napa Valley lifestyle experience where the best in wine, music, art, architecture and nature intersect. A variety of indoor and outdoor tasting experiences and private tours, including tasting in the newly remodeled Backstage Tasting Lounge, are available with advance reservation, daily from 10:00 a.m. to 4:00 p.m.

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