This year’s program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape.

The Symposium will provide two data-focused sessions that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth.

The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more.

“Despite the reality that these are challenging times for our industry, there are still many brands who are winning over new consumers without losing the ones they have,” says George Christie, President of Wine Industry Network.

“It’s easier said than done, but what those brand leaders have in common is that they embrace change and find new ways to engage. They’re willing to innovate in how they promote their products and they more often than not, work harder than the average,” adds Christie.