Uncork your sales potential to increase profits.
The annual one-day Symposium where winery sales executives, DTC leaders, and sales agencies trade what’s actually working — and what isn’t — in a changing wine market.
One day in Rohnert Park. The conversations that move the needle on wine sales.
The Wine Sales Symposium is an in-person event dedicated to providing actionable insights, expert advice, and proven strategies that help wine industry professionals grow their sales and profits.
Attendees connect with peers, learn from the people doing the work, and leave with concrete tactics — not theory.
Built for the Wine Sales Channel
The Symposium draws decision-makers across the wine sales channel — built for the people responsible for moving cases and growing brands.
Sales, DTC & Marketing Leaders
Winery owners, GMs, VPs of Sales, DTC and wine-club managers, and marketing teams figuring out what works in today’s market.
Distribution & National Accounts
Distributor sales reps, national-account managers, and brand-building teams looking for sharper strategy and stronger relationships.
Sales Agencies & Independent Brands
Independent sales agencies, broker leadership, importers, and emerging brand owners who need the macro picture and the practical playbook.
Inside the 2026 Program
Six general sessions and a working lunch — every talk built around a real challenge winery sales teams are grappling with right now.
Welcome / Introduction + Opening Remarks
Wine Industry Network
Navigating the New Normal: Wine Sales Trends and Winning Strategies for a Changing Market
Terrain, American AgCredit
Practical AI Wine Marketing for Boosting Brand Discovery & Engagement in 2026
VinterActive LLC
Professionals from Across the Wine Sales Chain
Not the usual conference circuit.
2026 Symposium Sponsors
A thank-you to the partners who make the Symposium possible.
2026 Symposium Sponsors
Presenting Sponsor
Tote Bag Sponsor
Session Hosts
Networking Social Sponsor
Lunch Sponsor
Featured Exhibitors
Supporting Sponsors
The Wine Sales Symposium is Produced By
Event News
Speaker reveals, topic deep-dives and recaps from the Symposium News Feed.
How the Right Audio Can Make or Break Your Guest Experience
Conversations You Should Be Having at the Wine Sales Symposium
vinSUITE’s New vinSIGHT Helps Wineries Predict and Prevent Lost Sales
The Wine Club Retention Crisis
Every session, on demand.
All 18 recorded sessions from the 2026 Wine Sales Symposium — yours to stream whenever it works for your team. One purchase, watch anywhere, share with your colleagues.