Polly Hammond

Polly Hammond is a well known figure in the world of wine marketing. Speaker, podcaster, advisor, and founder of the award-winning digital marketing agency 5forests, she splits her time between Barcelona, Auckland, and Napa, where she works with some of the world’s largest (and smallest!) wine producers.

She’s the host of over 100 podcasts on the subject of wine business, including the 2024 YouTube series Headtraining, the 2022 series Uncorked for the Italian Wine Podcast, and the 2020 series The Real Business of Wine with Robert Joseph. She’s a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and her work is based on insights into all the crazy and irrational reasons consumers engage with brands.

(Oh, and beware, she’s mad about pop culture and good stories, so any presentation is sure to have at least one Star Wars reference thrown in!)