One day. One room. The conversations that move wine sales.
The Wine Sales Symposium is the in-person event for wine industry professionals trying to actually move cases — winery owners, sales leaders, DTC and marketing teams, distribution, and the agencies that work with them.
Insights, advice, and predictions from the people doing the work.
The Symposium will provide an in-depth look at how wine is performing overall and what the key indicators could mean for sales in the near future. The program touches on every aspect of sales and marketing — 3-tier and direct channel strategies, packaging innovations, public relations, and more.
The format puts you in the same room as the people picking vendors, signing contracts, and shaping strategy. No 1,000-booth trade show — focused single-day program where you actually have time with the people you came to meet.
A different kind of wine industry event
Three things that set the Wine Sales Symposium apart from the typical conference.
One focused day
Built so attendees can travel in and out around a single Wednesday. No multi-day commitment, no jet-lag tax, no schedule splits across rooms — one stage, one program.
Practitioners, not influencers
Speakers are people actually selling wine right now — winery owners, DTC leaders, agency heads, distribution executives. Not consultants reading slides.
A room of decision-makers
The audience is the top-of-funnel of the wine business — the people who decide what tools their team uses, which agencies they hire, and how they go to market.
Built for the wine sales channel
The Symposium draws decision-makers across the wine sales channel — built for the people responsible for moving cases and growing brands.
Sales, DTC & Marketing Leaders
Winery owners, GMs, VPs of Sales, DTC and wine-club managers, and marketing teams figuring out what works in today’s market.
Distribution & National Accounts
Distributor sales reps, national-account managers, and brand-building teams looking for sharper strategy and stronger relationships.
Sales Agencies & Independent Brands
Independent sales agencies, broker leadership, importers, and emerging brand owners who need the macro picture and the practical playbook.
Event details
- Date
- Wednesday, May 13, 2026
- Format
- In-person, single-day program (8:30am – 4:30pm), plus a closing Networking Social.
- Venue
- DoubleTree by Hilton
Rohnert Park, California - Audience
- Winery sales & marketing leaders, DTC & wine-club managers, distribution executives, sales agencies, and independent brand owners.
- Takeaways
- Actionable insights, expert advice, and proven sales & marketing strategies that grow the business.
- On-demand
- All sessions are recorded and available as on-demand video access after the event.
The leading B2B resource for the North American wine industry.
The Wine Sales Symposium is produced by Wine Industry Network, a B2B platform connecting the wine industry to the products, services, and resources that keep it moving. WIN also publishes Wine Industry Advisor, runs the WIN Expo (the largest wine industry trade event on the West Coast), and operates WIN Marketplace, WIN Careers, and WIN Data.
Questions about the Symposium?
Wine Sales Symposium
Reach out and we’ll get back to you within a business day.
- Phone
- 707-433-2557
One day in Rohnert Park. The conversations that move the needle.
Wednesday, May 13, 2026 · DoubleTree by Hilton.