It’s Murder on the Dancefloor: How to Gain Your Competitive Edge with Human-Centric Marketing

In a world brimming with data, demographics, and doomsayers, successful marketing strategies are often obscured by a surfeit of potential tactics. In this session, we’ll take a journey into the world of human-centric marketing, highlighting how understanding your audience’s personalities, lifestyles, interests, values, and beliefs can transform your approach to selling wine. With a focus on actionable insights, this talk demystifies the process of gathering and utilizing psychographic data, making it an indispensable tool for any winery looking to thrive in the digital age.

By challenging the traditional reliance on mere demographics and embracing a more nuanced, empathetic approach to understanding what truly matters to your audience, you can pinpoint not just ANY future wine drinker, but YOUR future wine drinker.