Symposium Information
Uncork Your Sales Potential to Increase Profits
Wednesday, May 13, 2026
DoubleTree by Hilton Hotel Sonoma Wine Country
One Doubletree Drive, Rohnert Park, CA
What is the Wine Sales Symposium?
The Wine Sales Symposium is an in-person event dedicated to providing actionable insights, expert advice, and industry predictions for wineries looking to grow sales and profits.
This year’s program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators could mean for sales in the near future. Sessions will explore how AI is influencing which wines get discovered and sold, how top-performing wineries are turning wine club churn into long-term retention, how visitation is being redefined through identity and experience, and how producers and sales leaders are adapting to distribution shifts and economic pressure.
With a focus on data-driven decision-making, consumer behavior, and sales optimization, the symposium offers practical takeaways that wineries can implement immediately. Whether it’s enhancing guest experiences, improving customer retention, or leveraging new marketing channels, this event is designed to help wineries thrive in an evolving industry.
Symposium Topics & Schedule
7:30am - 8:30am
Ballroom
8:30am - 8:45am
Ballroom
Break: 9:30am - 9:50am
Ballroom
Breakout Room 1
Breakout Room 2
9:50am - 10:35am
The Future of Winery Messaging: Innovation + Strategy with RedChirp
Break: 10:35am - 10:55am
Ballroom
10:55am - 11:40am
Breakout Room 1
Breakout Room 2
10:55am - 11:40am
Loyalty Delivered: Turning Shipments into Lasting Relationships
Lunch: 11:40am - 12:40pm
Ballroom
Breakout Room 1
Breakout Room 2
12:40pm - 1:25pm
Break: 1:25pm - 1:45pm
Ballroom
Breakout Room 1
Breakout Room 2
1:45pm - 2:30pm
Break: 2:30pm - 2:45pm
Ballroom
2:45pm - 3:30pm
Ballroom Foyer
3:30pm - 4:30pm
Location, Directions & Parking
Venue
DoubleTree by Hilton Hotel Sonoma Wine Country
One Doubletree Drive
Rohnert Park, CA, 94928
Parking
Parking Map
Hotel Room Block
DoubleTree by Hilton
We have a room block reserved at DoubleTree by Hilton Hotel Sonoma Wine Country for May 12, 2026 through May 14, 2026. Booking your room is simple, just select "Book a Room" to receive our group's preferred rate.
We have also arranged for complimentary overnight parking for guests who book under the block.
Groome Transportation offers airport transfer service, from SFO, OAK and STS to the hotel. Check schedule and pricing, and reserve your ride direct with them: https://groometransportation.com/sonoma-county/
About the Venue
Located in Rohnert Park, CA and within 30 minutes of 400 wineries and breweries. Tee up at one of Foxtail Golf Club's two courses, take up a game of pickleball on-site, or relax in a cabana or daybed poolside.
Event Rates: 1 King Bed – $142.18
(Price includes 2.29% mandatory charge per stay, but excludes tax. Daily Mandatory Charge includes: Sonoma County Business Improvement Assessment and California Tourism Fee.)
One Doubletree Drive,
Rohnert Park, CA, 94928
LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Sales Symposium. These companies are not affiliated with the Wine Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.
Airports / Transportation
"Charles M. Schulz" Sonoma County Airport (STS)
2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
San Francisco International Airport (SFO)
San Francisco, CA 94128
800-435-9736
Oakland International Airport (OAK)
1 Airport Drive
Oakland, CA 94621
510-563-3300
Airport Express Inc.
Santa Rosa, CA 95403
Social Media - URLs
Social Media - URLs
The Wine Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.
2026 Exhibiting Companies
Azmera
Napa, CA
erp implementation, odoo for wine, billbacks, depletion allowances
Bottle360
Seattle, WA
dtc software, wine clubs, ecommerce, compliance, point of sale, reservations
Embzone
Napa, CA
Promotional Products, Screenprinting, Embroidery, Vinyl Graphics, Vehicle Wraps
Heffernan Insurance Brokers
Petaluma, CA
Winery Insurance, Vineyard Risk Management, Wine Industry Coverage, Agricultural Insurance, Business Protection
League and Legacy by L2 Brands
Hanover, PA
custom apparel, custom headwear, promotional products, apparel, headwear
Torn Ranch
Petaluma, CA
artisan snacks, wine club gifts, online gifts, custom branding, artisan chocolate
Vinoshipper
Windsor, CA
e-commerce, dtc software, point of sale, club management, compliance
vinSuite
Napa, CA 94559
dtc software, point of sale, wine club management, ecommerce, analytics
WineCare Logistics
Napa, CA
Fulfillment, 3PL, DTC, Inventory Management, Shipping
2026 Symposium Sponsors
Presenting Sponsor
Tote Bag Sponsor
Session Hosts
Networking Social Sponsor
Lunch Sponsor
Featured Exhibitors
Supporting Sponsors
The Wine Sales Symposium is Produced By
