Symposium Information
Uncork Your Sales Potential to Increase Profits
Wednesday, May 14, 2025
Hyatt Regency Sonoma Wine Country, Santa Rosa CA
What is the Wine Sales Symposium?
The Wine Sales Symposium is an in-person event dedicated to providing actionable insights, expert advice, and industry predictions for wineries looking to grow sales and profits.
This year’s program will cover key topics, including the State of the Industry, media strategies to increase sales, wine club growth, wholesale success, and social media best practices. Attendees will also gain insights into AI sentiment forecasting, smart shipping solutions, and crafting unforgettable wine brands to stay competitive in today’s market.
With a focus on data-driven decision-making, consumer behavior, and sales optimization, the symposium offers practical takeaways that wineries can implement immediately. Whether it’s enhancing guest experiences, improving customer retention, or leveraging new marketing channels, this event is designed to help wineries thrive in an evolving industry.
Symposium Topics & Schedule
Ballroom Foyer
7:30am - 8:30am
Alexander Ballroom
8:30am - 8:45am
Alexander Ballroom
Break: 9:30am - 9:50am
Russian River Room
9:50am - 10:35am
Send Less, Sell More: RedChirp’s New AI Sentiment Forecasting
Break: 10:35am - 10:55am
Russian River Room
Lunch (Outdoors): 11:40am - 12:40pm
12:40pm - 1:25pm
12:40pm - 1:25pm
Russian River Room
Break: 1:25pm - 1:45pm
1:45pm - 2:30pm
1:45pm - 2:30pm
Aligning Wine Packaging with Brand Values in the Thriving Market
Russian River Room
Break: 2:30pm - 2:45pm
Alexander Ballroom
Ballroom Foyer
3:30pm - 4:30pm
Location, Directions & Parking
Venue
Hyatt Regency Sonoma Wine Country
170 Railroad Street
Santa Rosa, CA 95401
Parking
All-Day, Self-Parking is $5.00 per vehicle (special rate).
PARKING IS LIMITED – ARRIVE EARLY to ensure you get a parking space within the Hyatt Regency's parking areas to take advantage of the discounted rate.
KEEP YOUR TICKET WITH YOU - If you are parking within the Hyatt’s parking lot, you are entitled to a discounted parking rate of $5.00 per vehicle. Anytime before the event ends; swing by the Conference’s check-in desk to pick up your $5.00 Parking Sticker. Apply this sticker to the parking ticket you received when you arrived, and you will only pay $5.00 per vehicle. YOU MUST PAY BEFORE you leave using the Kiosk near the front desk in the Hyatt’s main lobby. (cash or credit cards are accepted).
Overflow parking is available off-site. Additional parking lots within Santa Rosa can be found here: https://srcity.org/238/Parking-Lots
Parking Map
Hotel Room Block
The Hyatt Regency Sonoma Wine Country is a AAA Four Diamond hotel with 253 rooms, including six suites, offering traditional comforts with vibrant experiences. Their rooms evoke the golden splendor of wine country with earthy tones and natural textures. All rooms feature Hyatt Grand Beds™, and many look upon their gardens and courtyards.
Event Rates Starting at: $165 /night
(includes 20% Discount w/ waived $35 destination fee)
170 Railroad Street
Santa Rosa, CA 95401
(707) 284-1234
LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Sales Symposium. These companies are not affiliated with the Wine Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.
Airports / Transportation
"Charles M. Schulz" Sonoma County Airport (STS)
2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
San Francisco International Airport (SFO)
San Francisco, CA 94128
800-435-9736
Oakland International Airport (OAK)
1 Airport Drive
Oakland, CA 94621
510-563-3300
Airport Express Inc.
Santa Rosa, CA 95403
Social Media - URLs
Social Media - URLs
The Wine Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.
2025 Exhibiting Companies
Almaden
Santa Clara, CA
printing, direct mail, fulfillment, promotional materials, kitting
Copper Peak Logistics
Napa, CA
direct to consumer, wine fulfillment, wine shipping, wine storage, craftmanship
Wine Industry Network
Healdsburg, CA
content marketing platform, marketing solutions, business resource, event sponsorships, advertising
Wölfe Cutlery
Colorado Springs, CO
cutlery, kitchen, knives, stainless steel, cookware
2025 Symposium Sponsors
Presenting Sponsors
Lanyard Sponsor
Session Hosts
Featured Exhibitor
Breakfast & Morning Break Sponsor
Networking Social Sponsor
Lunch Sponsor
Supporting Sponsors
The Wine Sales Symposium is Produced By
