Information & Travel
Everything you need to get to the Wine Sales Symposium on Wednesday, May 13, 2026 — venue, parking, hotel block, and airports.
Where the Symposium happens
A wine-country hotel just off Highway 101 in Sonoma County, with everything in one building — sessions, exhibits, lunch, and the closing reception.
DoubleTree by Hilton Hotel Sonoma Wine Country
That’s the hotel’s full Hilton-brand name — the property itself sits in Rohnert Park, about ten miles south of the city limits.
- Address
- One Doubletree Drive
Rohnert Park, CA 94928 - Front desk
- +1 707-584-5466
- Area
- Within 30 minutes of 400+ wineries and breweries. On-site: Foxtail Golf Club (two courses), pickleball, and a pool with cabanas and daybeds.
Stay on-site at the group rate
A block of rooms is reserved at DoubleTree by Hilton for May 12–14, 2026. Booking through the link below applies the group rate and includes complimentary overnight parking.
Book direct — group rate applied
- Hotel
- DoubleTree by Hilton, Rohnert Park, CA
- Block dates
- May 12 – May 14, 2026
- Event rate
- 1 King Bed — $142.18 per night
Includes a 2.29% mandatory charge per stay (Sonoma County BID + California Tourism Fee); excludes tax. - Parking
- Complimentary overnight parking for guests booked in the block.
- Booking link
- hil.tn/08wzf2
Skip the morning commute
- No commute the morning of the Symposium — sessions start at 7:30 AM with breakfast in the ballroom.
- The closing networking social runs until 4:30 PM and lets out into the same building.
- Complimentary overnight parking is included in the group block (separate from event parking).
- The hotel is within 30 minutes of 400+ wineries — easy to extend the trip into Tuesday or Thursday.
- The group rate ($142.18) is well below typical wine-country May pricing in the area.
Third-party “housing services” (e.g. Global Housing & Lodging Services / HLS Global) sometimes pose as the official housing vendor for the Symposium. They are not affiliated with us. We only guarantee rates, availability, and protection for reservations made directly through the link above. If you receive an outside call or email about hotel rooms for the Symposium, please ignore it and book through the official link.
Parking is free for every attendee
Parking at the DoubleTree is included with your Symposium ticket — no permit, no validation, no separate fee.
Pull into the hotel lot. Check in. Done.
We’ve arranged free event parking with the hotel for all Symposium participants — and complimentary overnight parking for guests booked in the room block above.
- Pull into the main DoubleTree parking lot at One Doubletree Drive.
- Park in any open space — no special section for the Symposium.
- Walk to the ballroom and check in at the event registration table. That’s it.
Airports near the venue
Three Bay Area airports serve the venue. STS in Santa Rosa is closest; SFO and OAK offer more direct flights from out of state.
Closest to the venue
2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
- Closest airport to the venue
- Direct flights on Alaska, Avelo, American, United
- Rental cars on-site; rideshare available
Most flights, longer drive
San Francisco, CA 94128
800-435-9736
- Largest flight selection of the three
- Drive north on US-101 to the venue
- Groome Transportation runs SFO → Sonoma County shuttles
East-bay alternative
1 Airport Drive, Oakland, CA 94621
510-563-3300
- Good Southwest, Spirit, Alaska connections
- Drive north over the Richmond–San Rafael Bridge to US-101
- Groome Transportation runs OAK → Sonoma County shuttles
Shuttles from SFO, OAK and STS
Two operators handle airport-to-hotel transfers into the area. Both run scheduled service — book a seat in advance.
Groome Transportation
Scheduled airport-transfer service from SFO, OAK, and STS to the DoubleTree and the surrounding Sonoma County area. Schedule and pricing on their site — reserve direct.
Airport Express Inc.
Santa Rosa, CA 95403. Airport shuttle service operating into the North Bay. Check their site for current routes, schedule, and pricing.
You’re set on logistics — see the program.
Six general sessions plus three concurrent breakout tracks, lunch, and a closing networking social. Browse the full agenda and the list of confirmed speakers.