Symposium Information
Uncork Your Sales Potential to Increase Profits
Wednesday, May 13, 2026
DoubleTree by Hilton Hotel Sonoma Wine Country
One Doubletree Drive, Rohnert Park, CA
What is the Wine Sales Symposium?
The Wine Sales Symposium is an in-person event dedicated to providing actionable insights, expert advice, and industry predictions for wineries looking to grow sales and profits.
This year’s program will cover key topics, including the State of the Industry, media strategies to increase sales, wine club growth, wholesale success, and social media best practices. Attendees will also gain insights into AI sentiment forecasting, smart shipping solutions, and crafting unforgettable wine brands to stay competitive in today’s market.
With a focus on data-driven decision-making, consumer behavior, and sales optimization, the symposium offers practical takeaways that wineries can implement immediately. Whether it’s enhancing guest experiences, improving customer retention, or leveraging new marketing channels, this event is designed to help wineries thrive in an evolving industry.
Symposium Topics & Schedule
Ballroom Foyer
7:30am - 9:00am
Alexander Ballroom
8:30am - 8:45am
Alexander Ballroom
Break: 9:30am - 9:50am
Alexander Valley Ballroom
Dry Creek Room
Russian River Room
9:50am - 10:35am
Send Less, Sell More: RedChirp’s New AI Sentiment Forecasting
Break: 10:35am - 10:55am
Alexander Valley Ballroom
Dry Creek Room
Russian River Room
Lunch (Outdoors): 11:40am - 12:40pm
Alexander Valley Ballroom
12:40pm - 1:25pm
Dry Creek Room
12:40pm - 1:25pm
Russian River Room
Break: 1:25pm - 1:45pm
Alexander Valley Ballroom
1:45pm - 2:30pm
Dry Creek Room
1:45pm - 2:30pm
Aligning Wine Packaging with Brand Values in the Thriving Market
Russian River Room
Break: 2:30pm - 2:45pm
Alexander Ballroom
Ballroom Foyer
3:30pm - 4:30pm
Location, Directions & Parking
Venue
DoubleTree by Hilton Hotel Sonoma Wine Country
One Doubletree Drive
Rohnert Park, CA, 94928
Parking
Parking Map
Hotel Room Block
LODGING ALERT: We have received reports that unauthorized companies, such as Global Housing & Lodging Services – HLS Global, or may pose as the official housing vendors for the Wine Sales Symposium. These companies are not affiliated with the Wine Sales Symposium. For your own protection, please exercise caution when making hotel and travel arrangements with such entities. The Wine Sales Symposium only guarantees hotel room rates, availability, benefits and protection for reservations made through the Hyatt Regency Sonoma Wine Country directly. If you choose to book with a vendor not endorsed by the Wine Sales Symposium please verify its credentials first and independently confirm that your reservations have been made and will be honored by directly contacting your chosen hotel.
DoubleTree by Hilton
Located in Rohnert Park and within 30 minutes of 400 wineries and breweries. Tee up at Foxtail’s golf courses, take up a game of pickleball on-site, or relax in a cabana or daybed poolside. We offer an Airport Express shuttle ($51 to or from SFO and OAK and $20 from STS).
Event Rates: Coming Soon
One Doubletree Drive,
Rohnert Park, CA, 94928
Airports / Transportation
"Charles M. Schulz" Sonoma County Airport (STS)
2200 Airport Blvd., Santa Rosa, CA 95403
707-565-7240
San Francisco International Airport (SFO)
San Francisco, CA 94128
800-435-9736
Oakland International Airport (OAK)
1 Airport Drive
Oakland, CA 94621
510-563-3300
Airport Express Inc.
Santa Rosa, CA 95403
Social Media - URLs
Social Media - URLs
The Wine Sales Symposium will be utilizing social media marketing channels (Facebook, Twitter, Instagram, and LinkedIn) to build awareness & promote the show. Make sure you follow us and help spread the word by sharing and re-posting information via your social media channels.
2025 Exhibiting Companies
AD-Vantage Marketing
Santa Rosa, CA
printing, mailing, dtc, wine clubs, fulfillment
Almaden
Santa Clara, CA
printing, direct mail, fulfillment, promotional materials, kitting
Berlin Packaging
Fairfield, CA
packaging, wine bottles, repack, design, sourcing
Bottle360
Seattle, WA
dtc software, wine clubs, ecommerce, compliance, point of sale, reservations
Copper Peak Logistics
Napa, CA
direct to consumer, wine fulfillment, wine shipping, wine storage, craftmanship
Expanding Horizons
Tustin, CA
wine cruise, wine tours, wine club, river cruise, wine travel
Grit Agency
Santa Rosa, CA
Creative Agency, Marketing, Wine Campaigns, Branding, Digital Campaigns
Selling Wine Strategies
Sonoma, CA
online community, strategic coaching, marketing strategy, sales strategy
Small Lot Bottles
Brownfield, TX
corporate gifting, DTC, samples, fractionalized wine sampling, wine club acquisition and retention
Wine and the Web
El Verano, CA
web sites, winery ecommerce, ada remediation, email blast management, ai seo
Wine Industry Network
Healdsburg, CA
content marketing platform, marketing solutions, business resource, event sponsorships, advertising
WineSpeak.ai
Yountville, CA
conversational commerce, ai agent, virtual concierge, virtual wine curator, ai sales
Wölfe Cutlery
Colorado Springs, CO
cutlery, kitchen, knives, stainless steel, cookware
2026 Symposium Sponsors
Presenting Sponsor
Tote Bag Sponsor
Session Hosts
Networking Social Sponsor
Supporting Sponsors
The Wine Sales Symposium is Produced By
