Welcome, 2026 Exhibitors
Everything you need to make the most of your table-top on Wednesday, May 13, 2026 at DoubleTree by Hilton in Rohnert Park — setup hours, display rules, promo codes, and your staff registration link.
What’s included with your booth
Each 6 ft. wide × 30 in. deep table-top exhibit includes the following.
- 6′ × 30″ table-top, with white skirting
- (2) All-Access Conference Passes — includes Symposium, lunch, & Networking Social ($395 value each)
- (2) chairs
- (1) program guide & website listing
Setup, show day & take-down
Plan your day around these hard times. Booths must be fully ready by 8:30 AM — no setup activity during the program.
Exhibitor setup & check-in
Arrive, find your assigned table-top, set up your display. Pick up your name badge at the check-in area inside the DoubleTree.
Badge pickup opens
Check-in is inside the DoubleTree. Bring your printed ticket or have it on your phone — or we can find you in the system by name.
Booth must be display-ready
All table-top exhibits must be fully setup before the event begins.
Symposium program
Registration / breakfast, opening remarks, sessions, lunch break, afternoon sessions. Your booth should be staffed during all breaks — that’s when buyers walk the floor.
Take-down
Break down your display and clear your table-top. No early take-downs — please respect the full program.
Networking Social
Included with your All-Access pass — a chance to keep conversations going with buyers after the program.
Ready by 8:30 AM
All table-top exhibits must be completely setup and ready for display by the time the event begins at 8:30 AM. No exceptions.
Bring your registration
If you do not have an Exhibitor Name Badge, you will not be allowed in the conference rooms or table-top exhibit area — and you will not be allowed to set up your booth.
What you can & can’t do at your table
These rules protect every exhibitor’s sightlines. Anything out of compliance will be asked to come down.
- Footprint
- Your table-top exhibit space does not extend beyond the table surface. No other display items are allowed on the floor beside, or in front of, the table without written permission.
- Display height
- Display space is limited to the surface of the table, and at a maximum of 4 ft. high (except for products displayed in their normal operating position).
- Banners behind
- Pull-up style banners are allowed behind your table-top as long as they do not extend beyond the allotted 6 ft. width.
- Banners in front
- Flame-resistant signs or banners reaching a maximum of 6 ft. in length by 30 in. in height may be hung from the front of the table to reach the floor.
- Table-top height
- Exhibit fixtures, signage, products, etc. must be placed on top of the table.
- Enforcement
- Exhibitors will be asked to remove any display items not in compliance with these guidelines.
Bring your customers — save them $20
Each exhibiting company has a unique promo code worth $20 off a Symposium pass. Get those codes out early.
Send your promo codes early — online pre-registration is required
Each exhibiting company is provided with an individualized promotional invite code that allows your guests a $20.00 discount toward a Wine Sales Symposium pass. Your guests simply use your unique code when they register anytime before the day of the event.
Promotional invite codes are unique to each exhibiting company — look for yours in your Exhibitor Kit Notification email.
Need help with your code? Contact Stephanie Carrillo — info@winesalessymposium.com
Get the most out of your code
- Find your unique code in your Exhibitor Kit Notification email
- Send it to your key buyer contacts well before May 12
- Include the registration link: winesalessymposium.com
- Do not use the promo code for your own staff — use the Staff Registration Code instead
Register your staff before show day
All Exhibitor Staff must be registered before the day of the Symposium. (2) All-Access Conference Passes are included per exhibit table-top. Use your company’s Staff Registration Code (found in your Exhibitor Kit Notification email) — not your promo code. Additional staff tickets are $150 each (regular price $395).
If you do not have an Exhibitor Name Badge, you will not be allowed in the conference rooms or table-top exhibit area, and you will not be allowed to set up your table-top exhibit space.
Badge pickup opens 7:30 AM at the DoubleTree check-in area. Bring your printed or mobile ticket.
Venue, parking & hotel
The essentials for getting there. Full travel details, the room block, and the parking map live on the Information page.
DoubleTree by Hilton
One Doubletree Drive
Rohnert Park, CA 94928
Free, included
Parking is included with your ticket price. We’ve arranged free parking for all Symposium participants and overnight hotel guests booking under the room block.
Find a parking place in the hotel lot and check in at the event registration table. That’s it.
Stay on-site
Rooms at the DoubleTree are available under our designated Symposium room block — the easiest option for early setup and the evening Networking Social.
When your booth needs to be staffed
High-level day-of agenda — buyers walk the floor during registration, breaks, and lunch. Keep your booth covered.
- 7:30 – 8:30 AM
- Registration / Check-In / Breakfast High traffic
- 8:30 – 8:45 AM
- Welcome / Introduction + Opening Remarks (Ballroom)
- 8:45 – 9:30 AM
- Navigating the New Normal: Wine Sales Trends & Winning Strategies for a Changing Market
- 9:30 – 9:50 AM
- Morning Break High traffic
- 9:50 AM – 12:00 PM
- Morning Sessions
- 12:00 – 1:00 PM
- Lunch Break High traffic
- 1:00 – 4:00 PM
- Afternoon Sessions
- 4:00 – 5:00 PM
- Take-down Booth break-down
- Evening
- Networking Social — included with your All-Access pass
Need help? Talk to us.
For table-top, sponsorship, advertising, or any other exhibitor-related question — reach out directly.
Stephanie Carrillo
Best reached by email. Include your company name and what you need (promo code lookup, staff registration code, booth question, etc.) for a faster reply.
Tag us — we’ll reshare
Posting from the show? Tag @WineIndustry / @wineindustrynetwork and use #WineSales — we’ll amplify it on our channels.
Thank you to our sponsors
These companies make the Wine Sales Symposium possible.