Data-Driven Insights: Sales Trends and Predictions

This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future.

Specific areas covered will include a review of how the wine industry is performing – covering both headwinds and tailwinds – across both wholesale and DTC channels, as well as a deeper dive into consumer level insights. The discussion will include a customized study of the Northern California wine consumer, and ideas on how wineries can better target and engage consumers.

These valuable insights into overall trends, as well as customer behavior and preferences will inform and prepare marketing and sales professionals to better target and engage potential customers and retain current customers longer.