MJ Dale

MJ is a leader with years of experience developing business strategy and driving wine & beverage alcohol industry innovation. She grew up in Sonoma, and went to high school in Napa – so all her first jobs were in wine; from vineyard to bottling line and in the tasting room. After graduate school, she left to explore new places and honed her management expertise via key positions including Director of Product Development for Westin Hotels & Resorts, Vice President of Customer Marketing nationally for AT&T Wireless, and CMO for Gateway Computers.

She returned to California wine country to raise her family and has since partnered with many wine & spirits businesses to transform their consumer sales & marketing strategy and business operations. She founded Customer Vineyard in 2015 to help the wine industry and beverage alcohol businesses better leverage consumer data – in other words translate detailed customer insights into profitable action. MJ holds a BA degree from Santa Clara University and a JD from UC Davis School of Law.