Temecula Valley Winegrowers

The Temecula Valley Winegrowers Association (TVWA) has envisioned and executed a comprehensive marketing program to redefine Southern California as a vibrant wine destination. By blending strategic marketing with community engagement, TVWA has elevated Temecula Valley’s reputation while making wine approachable for both seasoned enthusiasts and casual visitors—efforts aimed at also combatting the often exclusive or elitist perception of the wine industry in general. Through storytelling, events, and diverse wine experiences, the association has effectively communicated that Southern California is not only about sunshine and beaches but also about world-class wines, sustainability efforts, and inclusive wine experiences.

Raise Your Glass:

TVWA launched high-profile campaigns such as the “Raise Your Glass” campaign, featuring inclusive content that invited wine lovers of all kinds to find reason to toast both small and milestone moments in life. Content highlighted the diverse occasions for which wine is a perfect everyday indulgence and a celebration of land, agriculture, and craftsmanship.