Stags’ Leap Winery

Stags’ Leap Winery created a 1-minute video celebrating its exciting new partnership with world-renowned Cirque du Soleil.  The video brings to life the ancient myth for which the winery is named. When pursued by a hunter, a noble stag leapt from a cliff into the unknown rather than submit. This dynamic video features two hand-to-hand Cirque du Soleil artists, appearing in various settings throughout the Stags’ Leap Winery estate.  This collaboration is the perfect fit as both brands are well-known for their artistry, unparalleled quality, and fascinating stories, always inspiring audiences and consumers to “take the leap”.

The partnership has proven to be an ideal match.  Through consumer insights data we know that Stags’ Leap Winery consumers identify as “adventurous” and over-index on attending live theater and entertainment while Cirque du Soleil audiences are “experience seekers,” high-income and 21+ years old.  This video allows both brands to reach new audiences through a co-funded digital campaign.

Watch the Cirque du Soleil Video

About Stags’ Leap Winery
Founded in 1893, Stags’ Leap Winery is named for the legendary stag that eluded capture in the rocky outcrops in what is now the Stags Leap District. With a history as rich as its wines, including tales of mummies, mischievous monkeys, and legendary gatherings, the winery has been a cornerstone of Napa Valley winemaking for over a century. Nestled on a 240-acre estate with well-drained volcanic soils, Stags’ Leap Winery continues to craft elegant, expressive wines using time-honored techniques. Best known for its Cabernet Sauvignon and Chardonnay, the winery is also acclaimed for its Sauvignon Blanc, Petite Sirah, and Viognier. Discover more at stagsleap.com