J. Lohr Vineyards & Wines
J. Lohr 50 Years, States & Ways of Giving Campaign
J. Lohr Vineyards & Wines celebrated 50 years in business in 2024. As part of that golden anniversary, J. Lohr continued its long history of philanthropy and community involvement by designing and carrying out its “50 Years, States & Ways of Giving”’ campaign. J. Lohr, in partnership with its national network of wholesale distributors, identified one 501(c)(3) or (c)(6) nonprofit organization in all 50 states and the District of Columbia to each receive a $5,000 donation – totaling more than $250,000 in support. That dollar figure was increased and enhanced, as several wholesale partners matched J. Lohr’s donation. A national $5,000 award was also made to the Make-A-Wish Foundation. The funds were awarded to help advance the recipient charities’ stated missions.
Through an online sweepstakes, J. Lohr also offered consumers the opportunity to nominate their own favorite charity for an additional $5,000 donation. Visitors to the jlohr.com/50ways website page’s sweepstakes module proposed a nonprofit to add to the list. A random drawing from all eligible entries received occurred in early October 2024, with the Lohr family announcing Our Children’s Trust of Eugene, Oregon as the winning recipient of the additional $5,000 donation. “Our dedication to supporting the communities where we live and work is a key component of J. Lohr’s company-wide sustainability culture,” said Cynthia Lohr, co-owner and chief brand officer. Over the years, J. Lohr’s extensive philanthropic support to communities traditionally falls under one of three categories: (a) initiatives and programs that contribute to the health and well-being of children and families, (b) local arts organizations and foundations, (c) education and wine industry research.
About J. Lohr Vineyard & Wines
Founded fifty years ago by Jerry Lohr and still family-owned and operated today, J. Lohr Vineyards & Wines grows, produces, and bottles a full line of internationally recognized wines from its more than 4,000 acres of Certified California Sustainable estate vineyards in Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, Paso Robles, and St. Helena in Napa Valley. Offering an expressive range of styles that showcase its estate fruit, J. Lohr crafts eight tiers of award-winning wines: J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso® Proprietary Red Wine, J. Lohr Estates, J. Lohr Monterey Roots, and ARIEL Vineyards. The company’s online home is jlohr.com.
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