Prophet & Poet

DESIGNTHIS! — Label, Wine Box Portfolio Packaging, Illustration and Digital Design and Development

With Prophet & Poet, the packaging is more than your average wine box. It’s an experience, an invitation to take a journey, much like Tarot’s symbolic language of the soul. Each character of these wines is like a mirror that reflects the energies, experiences, and emotions that shape our lives. Their wines are crafted for collectors and connoisseurs, so the unboxing needed to feel as rare and intentional as the luxury wine itself.

Patent leather and vellum materials, with intricate embossing and foiling create the illusion of a storied volume. Something that begs to be touched and read. The unboxing itself is a ritual: from the delicate metal latch release, to the storytelling print elements within, to the beautiful wine for consumption.

Prophet & Poet’s world is rooted in spirituality, mysticism and symbolism, so we wove those ideas into every-single-detail elevating the experience to something collectible, immersive, and personal.

About Prophet & Poet
Prophet & Poet is the passion project of friends fusing their creativity, craftsmanship, and insight. Crafted by acclaimed winemaker Jesse Katz and made with fruit from California’s most exquisite and coveted vineyard sites, owned and farmed by the Jackson family, this is fine wine re-imagined by and for the next generation.

About DESIGNTHIS!
Based in Napa, CA, DESIGNTHIS! is a woman-owned, full-service design agency specializing in branding, web design, packaging, and print for the luxury wine industry and beyond.

Since 1996, they’ve built and supported some of the most recognized names in wine, including Far Niente Family of Brands, Chateau Montelena, and Cakebread Cellars, as well as boutique wineries like Fantesca, Bouchaine Vineyards, Vineyard 29, and Mark Herold Wines.

With a reputation for strategy-driven design, DESIGNTHIS! blends deliberate strategy, innovative creativity, and collaborative service to grow brands across wine, hospitality, sports, non-profits, and wellness. As they approach their 30th anniversary in 2026, the agency continues to push creative boundaries, delivering purposeful brand experiences across industries.

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