Silver Oak

In 2024, Silver Oak leveraged unique partnerships to showcase its innovative approach to the lifestyle space. The brand’s collaboration with fashion designer Jackson Wiederhoeft resulted in a distinctive runway look dyed with Silver Oak’s 2020 Alexander Valley Cabernet Sauvignon, which debuted at New York Fashion Week in September 2024. This partnership garnered top-tier press coverage, including features in Wine Enthusiast and Harper’s Bazaar. For the holiday season, Silver Oak teamed up with sustainable luggage brand Paravel to create a bespoke luggage suite in “Cabernet Red,” custom-designed to transport Silver Oak wines for holiday travel. The collaboration achieved significant reach, with press coverage in The Strategist, Elite Traveler, Robb Report, and more. It also generated social media buzz on TikTok and Instagram through influencer partnerships across the lifestyle, wine, and athlete spaces—highlighting the collaboration in NBA tunnel walks nationwide. These partnerships exemplify Silver Oak’s commitment to exploring new avenues, engaging with diverse audiences beyond the traditional wine world, and investing in creative marketing strategies.

About Silver Oak
Silver Oak is a renowned California winery celebrated for its dedication to crafting exceptional Cabernet Sauvignon. With vineyards in both the Napa and Alexander Valleys, they are known for their powerful, elegant wines aged exclusively in American oak barrels. Their commitment to sustainable viticulture and producing wines with the potential for long-term aging has established Silver Oak as a benchmark for high-quality California Cabernet Sauvignon, consistently sought-after by wine enthusiasts.