Why the Tasting Room of the Future Looks More Like a Restaurant
What if wineries have been borrowing from the wrong playbook? That was the underlying provocation behind one of the most actionable sessions at the 2026 Wine Sales Symposium, where Candace MacDonald and Leith Steel of the boutique creative agency Carbonate made the case that wineries have a great deal to learn from how leading restaurants…
Wine Is No Longer the Reason People Visit Wine Country
For decades, wineries have operated under a straightforward assumption: people come to wine country to taste wine. Marketing strategist Susan DeMatei challenged Wine Sales Symposium attendees to rethink the traditional tasting room experience.
Reimagining the Tasting Room: Why Hospitality Is the Future of Wine Sales
Distribution Disruption, Wine Club Retention, the Future of Hospitality & More! The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined…