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Consumers Want to Buy Wine. Why Are We Making It So Hard?
By: Tracy McArdle / eCELLAR There’s a lot of conversation right now about softening demand in the wine industry. Traffic is down, consumers are more selective, and younger buyers don’t always engage in the same way the industry is used…
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The Problem Isn’t the Wine. It’s the Experience Around It.
Declining sales, rising costs, lower traffic, and younger consumers showing less interest in the product the industry has sold for years—sometimes for decades. Sound familiar?…
