Topic Description
The rise of CRM is reshaping the way wineries connect with their customers, turning data into deeper relationships and higher DTC sales. This session will focus on how wineries can create a 360-degree view of their customers by integrating wine club, e-commerce, and tasting room data. Learn how better segmentation, personalized marketing, and automation can enhance the customer experience, drive engagement, and boost lifetime value.
Session Host
Speakers
Andrew Kamphuis
Founder & President