The New Wine Club Playbook: Reimagined Strategies for Recruitment, Retention, & Growth

The wine club landscape has changed—have your strategies kept up? With shifting consumer behavior, declining tasting room traffic, and increased competition, wineries can no longer rely on the same old tactics to attract and retain members. To drive sustainable growth, clubs must evolve into dynamic, high-value membership programs that keep customers engaged and loyal.

In this expert-led panel, we’ll dive into the latest data on wine club performance, uncover the pitfalls of outdated approaches, and reveal innovative strategies that are delivering real results. Learn how to refine your recruitment efforts, enhance member engagement, and create an experience that maximizes retention, revenue, and long-term loyalty.

The wine club model is evolving—make sure you future proof yours!