Topic Description
Is your tasting room experience turning guests into loyal customers? In today’s competitive market, great wine alone isn’t enough—wineries that fail to evolve risk declining sales, fewer club sign-ups, and lost repeat business. To thrive, you must create an experience that captivates guests, builds lasting connections, and turns every visit into a revenue-driving opportunity.
Join Karen Wetzel, Wine Education & Guest Experience Specialist, as she shares insights from over 30 years in the wine industry—including her expertise as a secret shopper evaluating tasting rooms throughout California. She’ll reveal what today’s wine consumers expect, where wineries often fall short, and how small but strategic changes can make all the difference. Learn how to elevate guest interactions to increase sales, design unforgettable experiences that set your winery apart, and improve long-term customer retention.
Adapt, innovate, and take your tasting room experience to the next level—because in today’s market, unforgettable experiences aren’t optional, they’re essential.
Speakers
