Topic Description
In the ever-evolving landscape of direct-to-consumer (DTC) sales for wineries, text messaging has emerged as a dynamic tool to connect with customers and drive significant revenue. Wineries are using it for all kinds of communications from automated transactional messages to one-on-one white glove customer service experiences.
This session will focus on the top ways DTC teams are using text messaging to increase wine sales and generate new revenue. Join our panel of experts to learn how to execute the most successful text promotions — and some surprising other strategies — that are proven to move the needle.
Session Host

Moderator

Jennie Gilbert
Founder
Speakers

Efrain C. Barragan
Director of Digital Marketing

Jessica Fillion
Director of Sales

Troy Monteyne
Director of Consumer Sales