Succeeding and Growing in the Wholesale Channel

Regardless of whether you represent a portfolio of brands or a single wine brand, it is essential to foster relationships with both customers and distributors. Strong winery distributor relationships are essential for maximizing distribution, sales, and brand presence in the market.

This session will provide direction for navigating this dynamic landscape from succesful brands who will share the effective distribution strategies to penetrate new markets and expand their reach while continuing to evolve and go after new consumers while never alienating existing customers.

Attendees will also learn about how effective communication, collaboration, and partnership development contribute to sustained growth in the wholesale channel from speakers who have not only worked with wholesale partners, but also have worked in wholesales themselves.