Social Media Strategies to Grow Your Audience—and Sales

The ‘social’ in social media matters—engagement and responsiveness are key to building brand loyalty.

Social media isn’t just posting—it’s creating real connections with consumers. This session will explore how different audiences and demographics engage with different platforms, why Gen Z and Millennials aren’t as difficult to reach as you think, and how to craft authentic content that resonates—and ultimately boost sales.

The discussion will also cover the cost of investment, whether working with consultants or influencers, and targeting strategies that ensure your content reaches the right audience and your business’s bottom line. Finally, this session will connect the dots between content strategy and actual sales growth, providing actionable takeaways that wineries and wine brands can implement right away to strengthen digital presence and increase conversions.