Topic Description
Now more than ever we need to expand our sales channels and develop new customers for our wines. In this session, Honore Comfort, Vice President of International Marketing with Wine Institute will share insights to help unlock new opportunities while building a global reputation for your brand.
Fresh consumer insights from Wine Institute’s proprietary global tracking study along with data on global market trends fuel strategies used to help build brands in key markets. Learn how you can take advantage of these opportunities and participate in marketing programs designed to connect key media, trade, importers, retailers, sommeliers and consumers with your wines.
We’ll walk through a step by step approach to prime your brand for international markets, including what buyers are looking for and ways to get your wines in front of them. Finally, we’ll close with an overview of Wine Institute’s strategy to connect with next gen consumers and how you can put it to work in your marketing and brand communications.
Speakers
