Navigating Wholesale Distribution – Keys for Success When Launching New States and Managing Wholesalers

Good navigation is crucial when sailing the challenging waters of national distribution. The states all have unique rules that must be taken into account to ensure your brand’s success. It’s much better to learn the ropes before launch than to get tangled in them once you’re in a state and committed to a wholesaler.

This presentation will cover the tools and knowledge you need to expand your distribution into new states and improve it in underperforming markets. It will provide take-away materials, including a comprehensive list for considering new markets: key items to consider before entering a new state, and tips for having efficient and effective meetings with potential distributors. The presentation will prepare you to be successful in managing your distribution, now and in the future.