Mastering Wine Club Retention: Strategies for Sustainable Growth

2024

Topic Description

With less traffic in our tasting rooms, it’s become even more of a challenge to grow our wine clubs. Conversion is down, attrition is creeping up, and the pressure is on for one of our most lucrative DTC channels.

This panel will discuss the secrets to boosting wine club revenue and fortifying customer loyalty in this session on Wine Club Retention Strategy. Attendees will gain invaluable insights from industry leaders who have mastered the art of member engagement, growing club revenue, and ensuring your wine club thrives even in challenging times.

Session Host

HubBox

Moderator

Jennifer Warrington

The Glue

Speakers

April Enos

Assistant Wine Club Manager

Justin Erb

Digital Marketing Director