Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales

Wine media has evolved—have your PR and marketing strategies kept up? Today, securing media coverage is just the beginning. The real power lies in how you leverage that exposure to build your brand, drive tasting room traffic, and boost sales.

In this session, top wine journalists and PR experts will share insider insights on what makes a winery brand’s story worth covering, how to pitch effectively in today’s media landscape, and how to turn press mentions into tangible business growth. Whether you work with an agency or manage outreach in-house, you’ll walk away with actionable strategies to amplify your media presence and maximize its impact.

Come ready to engage, strategize, and refine your media approach in an interactive setting designed to set your winery up for success!