How Archetypes Make Unforgettable Wine Brands

The wine industry is facing an identity crisis—traditional buyers are aging out, and younger consumers aren’t connecting with wine the way they do with craft beer and spirits. The difference? Branding. While other industries have mastered storytelling, many wineries still rely on taste and tradition alone.

This session will explore how brand archetypes create stronger emotional connections, helping wineries craft stories that make their wines more memorable and desirable. Learn how to position your brand in a way that resonates with modern consumers and keeps them coming back.

Key takeaways:

• How brand archetypes shape a brand’s personality and messaging.
• Why story-driven branding makes wine stand out in a crowded market.
• Simple ways to make your brand more relatable, repeatable, and engaging.

If you want your wine to be more than just another bottle on the shelf, this session is for you.