Data-Driven Insights: Sales Trends and Predictions

This data-driven session will provide attendees with a comprehensive overview of the current state of the wine industry and consumer, as well as valuable insights and predictions for the future.

Specific areas covered will include a review of how the wine industry is performing in comparison to other alcoholic beverage categories and analysis of the key drivers of growth. The discussion will include ideas on how wineries can better target and engage younger consumers, and the ever growing multi-cultural consumers to expand their customer base and more.

These valuable insights into customer behavior and preferences can inform and prepare marketing and sales professional to better target and engage potential customers.