Topic Description
As consumers increasingly turn to online channels for researching and purchasing wine, the significance of a robust online presence cannot be overstated. Winery visitors, direct-to-consumer (DTC) clients, wine club members, and trade buyers, now heavily depend on search engines and social media for exploring, researching, selecting, and buying wine tastings, allocations, and products.
Investing in digital marketing efforts aimed at driving website traffic not only expands the reach of the winery’s brand but also provides valuable insights into consumer behavior and preferences.
This session will host a candid conversation about what’s working and what’s not in the world of digital marketing. Our experts will tackle attendees’ toughest social media, SEO, email marketing, content marketing, website design, e-commerce optimization, and local search optimization questions with unscripted, authentic answers.
Moderator

Lisa Adams Walter
Speakers

James Marshall Berry
