Adapting Your PR Strategy for an Evolving Media Landscape

Change is inevitable and how we manage our media relations in wine is no exception. To succeed in your public relations efforts requires paying close attention to how wine consumers, specifically the demographic you’re targeting, are being influenced and by whom. While the “traditional” wine writer still plays an important role, there are new influencers and content creators on the scene that are having just as much of an impact on brand awareness, and ultimately, sales.

Attendees will hear from a panel of public relation professionals, who will share their experience and advice, on how best to navigate the ever changing world of wine media, from the traditional, to pay to play, to lifestyle influencers and more.