Topic Description
AI is no longer a marketing experiment. It is rapidly becoming the filter through which distributors, buyers, and consumers discover, evaluate, and choose wine brands. The question is no longer if AI will influence wine sales, but whether your brand will be visible when it does.
This session equips today’s DTC wine marketers with the knowledge and resources to quickly maximize brand discovery and customer engagement using modern AI tools.
Tim Weinheimer from The Weinheimer Group will share the latest research on how brand discovery has changed in the age of AI, plus pragmatic steps marketers can take to improve AI visibility as more consumers use chatbots to plan wine purchases and wine-country travel.
Bryan St. Amant from VinterActive will outline a simple 4-step strategy for small marketing teams to automate consumer engagement across all digital channels by training affordable AI agents to thoughtfully engage wine customers 24/7.
Both AI beginners and experts will walk away from this session with new resources, tools, and techniques they can put to work immediately to level the playing field and sell more wine in 2026.
Speakers
Bryan St. Amant
