Topic Description
It’s been another challenging year for wine, with declining consumption continuing to pressure producers. Yet a closer look reveals a more nuanced story – one shaped by shifting consumer behaviors and uneven performance across categories – and many wineries continue to thrive. While structural headwinds persist, wine still has a compelling story to tell, and there will continue to be opportunities for adaptive, consumer-focused wineries.
In this data-driven session, Dr. Chris Bitter, Senior Wine and Grape Analyst for Terrain / American AgCredit, will break down the key trends shaping both retail and direct-to-consumer wine sales. He’ll examine the structural headwinds impacting the industry, provide a forward-looking outlook on wine sales, and highlight areas where innovative wineries are still finding growth.
This interactive session will also include live polling to establish industry benchmarks, allowing attendees to compare their performance with their peers. Come prepared to gain valuable insights, challenge assumptions, and walk away with a clearer picture of where the wine market is headed—and how your business can stay ahead.
Speakers
