News & Press Coverage
Coverage, releases, and resources for journalists, industry trade press, and wine-business bloggers covering the Wine Sales Symposium. Need a pass, an interview, or an asset? The team is happy to help.
Recent coverage
Latest stories and previews from Wine Industry Advisor and the wider trade press, auto-pulled hourly.
Wine Symposium Urges Wineries to Adapt to a Slumping Market
Speakers in Sonoma County focused on artificial intelligence, distribution shifts and direct-to-consumer tactics for struggling producers
Read on vinetur.com →The Future of Wine Is Changing. The Community Around It Is Not.
I have spent more than two decades in the wine industry. And while wine is a product, a commodity, I have never thought of it only as that.…
Read on Please The Palate →The Biggest Themes Defining Wine Sales Right Now
The wine industry isn’t standing still—and neither were the conversations at this year’s Wine Sales Symposium. The mood surrounding the wine industry has shifted noticeably over the past…
Read on Wine Industry Advisor →2026 Wine Sales Symposium Delivers Solutions-Focused Insights to Industry Leaders Navigating Market Transformation
May 15, 2026 (Healdsburg, CA) – The 2026 Wine Sales Symposium, produced by Wine Industry Network (WIN), concluded Wednesday at the DoubleTree by Hilton Hotel Sonoma Wine Country,…
Read on Wine Industry Advisor →Wineries urged to prioritize outreach as sales data still show weakness
Latest research shows how wineries are facing softening sales, falling club memberships and rising bottle costs, an expert reveals at a Sonoma County industry conference Wednesday.
Read on The Press Democrat →WIN Insider Series with Sandra DeMaria | Ehlers Estate
In this WIN Insider Series interview, George Christie sits down with Sandra DeMaria, Director of Sales & Marketing at Ehlers Estate, for a timely conversation ahead of the…
Read on Wine Industry Advisor →Coverage archive
A deeper bench of historic coverage — keynote announcements, post-event recaps, and analysis from past years. Click any item to read the original.
- May 2, 2024TWE’s Ben Dollard: An Inside Look at Driving Innovation from an Industry LeaderTWE’s Ben Dollard brings perspective to the shift in consumer behavior. Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he…Wine Industry Advisor
- Apr 29, 2024Boosting Brands: How to Grow (and Retain) SalesCommunication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you…Wine Industry Advisor
- Apr 25, 2024Wine Industry Network Announces Winners of the 1st Annual Marketing AwardsThe Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine. Wine Industry Network’s…Wine Industry Advisor
- Apr 10, 2024Everything Changes: The New Wholesale and Distribution LandscapeThe second tier hasn’t stopped changing since the Recession ended in the mid-2000s, with wave after wave of consolidation since. By Jeff Siegel Every time it seems…Wine Industry Advisor
- Mar 26, 2024President of Treasury Americas, Ben Dollard to Keynote 2024 Wine Sales SymposiumHealdsburg, CA, March 26, 2024 – Wine Industry Network (WIN) has announced Ben Dollard, President of Treasury Americas, as the distinguished keynote speaker for the upcoming Wine Sales…Wine Industry Advisor
- Mar 13, 2024Registration Is Open for the Wine Sales SymposiumHealdsburg, CA, March 13, 2024 – Wine Industry Network (WIN) has opened registration for the Wine Sales Symposium, a one-day educational event that will be held on Thursday,…Wine Industry Advisor
- Feb 15, 2024Nominations Open for the Wine Marketing AwardsHealdsburg, CA, February 15, 2024 – Wine Industry Network (WIN), THE business resource for the North American Wine Industry, announced today that nominations are open for the Wine…Wine Industry Advisor
- May 15, 2023Wine Industry Sales Symposium (WISS) a SuccessIn-person event delivered actionable takeaways for attendees seeking to increase sales and make genuine customer connections. May 15, 2023 (Healdsburg, Calif.) – Last week’s Wine Industry Sales Symposium,…Wine Industry Advisor
- Mar 1, 2023Registration Is Open for the Wine Industry Sales Symposium In-Person EventFirst in-person Symposium since 2020 — full program of sessions and an expanded exhibitor floor.Wine Industry Advisor
- Aug 26, 2022Wine Industry Sales Symposium RecapThe wine marketplace continues its post-pandemic shifts. By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales…Wine Industry Advisor
- Jul 20, 2022Registration Is Open for the Wine Industry Sales SymposiumVirtual edition announced for August 2022 with a streaming-first program.Wine Industry Advisor
- Apr 14, 2021Wine Industry Sales Symposium Opens RegistrationSpring 2021 program announced; agenda focuses on rebuilding distribution in the wake of the pandemic.Wine Industry Advisor
- Feb 25, 2020Veteran Wine Marketers Lead Conversation on Wholesale SuccessThe fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to…Wine Industry Advisor
- Feb 3, 2020John Hinman on the Consequences of Supreme Court Ruling on Nationwide Direct-to-Retailer ShipmentsHas the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have…Wine Industry Advisor
- Jan 29, 20202nd Annual 3-Tier Wine Symposium Opens RegistrationSecond annual edition, new location, new agenda built around the three-tier challenge.Wine Industry Advisor
- Oct 1, 2019Wine Industry Network Announces the Date and New Location for the 2nd Annual 3-Tier Wine SymposiumCall for Topics Open The 3-Tier Wine Symposium was established specifically for small to medium sized wineries eager for new insights into opportunities to win in the wholesale…Wine Industry Advisor
- May 28, 2019Takeaways from the 3-Tier Wine SymposiumCreated to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience…Wine Industry Advisor
- May 23, 2019Attendees Leave 3-Tier Wine Symposium with Actionable Insights to Improve Their BusinessRecap of the inaugural Wine Sales Symposium — insights, takeaways, and what attendees brought back to their businesses.Wine Industry Advisor
- Mar 27, 20195 Tips for Networking at Industry Events for Wine and Spirits ProfessionalsBy Juliana Colangelo, West Coast Director, Colangelo & Partners From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups and regional seminars,…Wine Industry Advisor
- Feb 20, 2019Answer These 5 Questions Before Contacting DistributorsBy Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the country. California is…Wine Industry Advisor
Press releases
Official Symposium announcements straight from the team — in reverse chronological order.
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