Lauren Wong

Lauren Wong is the Vice President of Sales and Marketing at Aperture Cellars, where she leads the winery’s global sales strategy, brand development and implementation, and experiential programming across all channels. As a partner in Aperture, working with the brand since 2015, she has played a key role in shaping Aperture into one of Sonoma County’s most dynamic luxury wine brands, overseeing growth across direct-to-consumer, wholesale distribution, global partnerships, and experiential programming.

With a background spanning luxury consumer goods sales, brand strategy, and marketing, Lauren focuses on building meaningful connections between people, place, and product. Her work often centers on creating immersive experiences that bring the Aperture story to life, from curated wine dinners and collaborative chef events to global partnerships with leading hospitality and lifestyle brands.

Lauren has driven Aperture’s presence across key markets while guiding the brand’s creative voice across packaging, storytelling, and consumer experiences. She is particularly passionate about integrating art, music, and culture into the world of wine, reflecting the creative spirit that defines the Aperture ethos. 

She lives in Sonoma County with her husband and two young children and remains deeply engaged in the local community, supporting charitable initiatives and collaborative events that celebrate food, wine, and culture.