Ray Johnson

Ray Johnson is the Executive Director of the Wine Business Institute at Sonoma State University. Johnson joined the wine business in 1986 at the Christian Brothers’ Greystone Cellars in Saint Helena, California.  He went on to sell wine, first on the supplier side, and later in retail, working directly with consumers.  He earned his Master’s in Wine Business from the University of Adelaide in South Australia and taught for fourteen years. Johnson’s work has been published in the Journal of Consumer Marketing, the International Journal of Wine Business Research, Vineyard & Winery Management, and in reviews for consumers and the primer The Good Life Guide to Enjoying Wine.