Tony McClung

True Origin Collective is a boutique consulting firm that guides family wineries and luxury wine estates through succession, strategic repositioning, and capital events. With 30 years of executive leadership across the global premium wine industry — including roles at Bryant Estate, Copain Wines, Rosenthal Wine Merchant and Thomas Fogarty Winery — Tony brings an operator’s lens to AI’s emerging role in the industry. He sees artificial intelligence as one of the most consequential strategic opportunities for family wineries in a generation and works with owners on how to adopt it deliberately for competitive advantage.