Lisa Adams Walter
Lisa Adams Walter brings a diverse professional background that includes PR, promotional marketing, writing and storytelling experience in the consumer, hospitality, trade and B2B sides of the wine business, arts and entertainment, high-tech, publishing, pro sports and corporate environments. As a native of California’s wine country, Lisa brings an intimate, insightful perspective to communicating wine, food, arts and travel messages and stories.
Lisa began her wine industry career working a summer job while in college, in a winery hospitality center in the Napa Valley. She went on to earn her Bachelor of Arts degree in Communication Studies with a focus upon public relations.
Early in her career she worked as the director of marketing and public relations for Wine Business Publications (which then included Wine Business Monthly, Wine Business Insider and SmartWine Magazine), then moved on to work in independent agencies and as the event lead on the second annual Premiere Napa Valley Winter Trade Barrel Auction for the Napa Valley Vintners before starting her own consulting firm. She also created wine industry financial and economic conference curriculum, working as the director of programs for the Wine Industry Symposium Group, for several years.
As a PR consultant, Lisa has worked for dozens of companies and organizations for periods of time ranging from a several-month-long project to more than 12 years on a singular program. This work has resulted in coverage placements locally, nationally and internationally.
Lisa’s written work has been published in media outlets such as Napa Valley Features, NapaLife Extra, Yountville Sun, Appellation Magazine, Wine Country Living Magazine, Wine Business Monthly, Inside Napa Valley, Canvassing Wine Country Magazine, the Napa Valley Register, Napa Valley Marketplace, Sonoma Valley Magazine, and the Sonoma Index-Tribune. She is one of a select group of wine publicists who wrote chapters for the books Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations as well as the second edition of Spinning the Bottle Again. In 2016 she wrote the introduction for the Simon & Schuster hardcover book Napa Valley Cabernets.
