Jordan Rudy

Jordan Rudy has spent over 20 years in the wine industry, focusing on sales, marketing, and direct-to-consumer (DTC) growth. He began his career working at wineries, where he developed a strong foundation in consumer engagement and personalized sales. Seeking a broader perspective, he spent several years managing wholesale accounts in Sonoma County before shifting his focus to DTC sales. As Vice President of Business Strategy at VinoPRO, he refined sales strategies, implemented data-driven marketing, and helped wineries increase customer engagement and profitability.

Now the Founder and Lead Consultant of Peak Wine Solutions, Jordan partners with wineries to develop and expand their DTC programs, specializing in marketing, customer acquisition, and outbound sales. He also shares his expertise as a coach and instructor with WISE, helping industry professionals optimize their sales techniques. Based in Santa Rosa, he enjoys time with his wife and two sons and staying connected to the community.