Drew Hendricks

Drew Thomas Hendricks is a seasoned veteran in the wine industry, known for blending his passion for wine with innovative digital solutions. In the mid-nineties, Drew launched one of the first wine eCommerce sites, setting the stage for his future ventures. He has since founded several wine-focused businesses, including Vintellect and Vine Cat, each contributing to the digital evolution of wine marketing and sales.

Currently, Drew leads Barrels Ahead, a wine and craft marketing agency dedicated to helping wineries engage with their audiences through authentic content. His approach prioritizes storytelling and genuine connections, reflecting his belief in the power of authenticity in marketing.

As the host of the “Legend Behind the Craft” podcast, now in its fourth season with over 170 episodes, Drew explores the stories and innovations behind the craft beverage industry. He champions low-fi marketing and the audio channel as two of the most effective yet underutilized tools for wineries to convey their unique stories.

Through his work, Drew has consistently demonstrated a commitment to enhancing the wine experience with technology while maintaining the personal touch that defines the industry.