Chris Bitter, Ph.D.

Chris Bitter, Ph.D., is Terrain’s senior wine and grape analyst. As a part of the Terrain team of economists, he delivers expert analysis to the customers of American AgCredit, Farm Credit Services of America and Frontier Farm Credit. Chris is responsible for the Winescape™ report series, which shares research and insights for the business of vineyards and wineries.

With more than 20 years of experience as an economist and market analyst, Chris is a former faculty member of the University of Washington’s Runstad Center for Real Estate Studies. In 2016, he left his academic position to launch Vintage Economics, a market research and consulting firm focused on the wine industry. Chris earned his Ph.D. in economic geography with a minor in agricultural and resource economics from the University of Arizona. His research has been published in a variety of national and international publications, including the Journal of Wine Economics, and he has delivered presentations at wine industry conferences around the globe.

Learn more about Chris Bitter, watch Bold Predictions: What to Expect in 2025.